More and more enterprises are seeking to craft winning “base of the pyramid” (BoP) ventures, serving the world’s four billion poorest consumers, producers, and entrepreneurs while alleviating poverty at the same time. Early first generation ventures focused primarily on selling existing goods to and sourcing familiar products from this massive and growing under-served market. Many of these initiatives did not scale, and some have failed. Crucial lessons have been learned along the way, and innovators are now succeeding with a more sophisticated and nuanced approach to “BoP” markets. These second-generation business strategies have remained invisible to many leaders in the for-profit, nonprofit, and development communities—until now.
Chapter 1: Building Better Ventures with the Base of the Pyramid: A Roadmap
Chapter 2: Innovation for the BoP: The Patient Capital Approach
Chapter 3: Taking the Green Leap to the Base of the Pyramid
Chapter 4: Needs, Needs, Everywhere, But Not a BoP Market to Tap
Chapter 5: A Micro-Level Approach to Understanding BoP Markets
Chapter 6: Reframing Design for the Base of the Pyramid
Chapter 7: BoP Venture Formation for Scale