Ted London

Ted London, co-editor, is a Senior Research Fellow at the William Davidson Institute and a member of the faculty at the University of Michigan’s Ross School of Business.  An internationally recognized expert on the intersection of business strategy and poverty alleviation, London focuses his research on designing enterprise strategies and poverty-alleviation approaches for low-income markets, developing capabilities for new market entry, building cross-sector collaborations, and assessing the poverty-reduction outcomes of business ventures.

His numerous articles, chapters, reports, and teaching cases emphasize creating new knowledge with actionable implications.  His 2009 article in the Harvard Business Review, “Making Better Investments at the Base of the Pyramid,” has helped launch a new perspective on working with the world’s poor to enhance mutual value creation.   His 2011 book with Stuart Hart, “Next Generation Business Strategies for the Base of the Pyramid,” provides fresh insights on building scalable, profitable ventures that can truly help alleviate poverty.

Over the past two decades, London has also directed or advised dozens of leadership teams in the corporate, non profit, and development sectors on designing and implementing on-the-ground business strategies in low-income markets. He serves on advisory boards for a variety of organizations and shares his latest thinking as a keynote speaker in venues around the world.

Before coming to the University of Michigan, London served on the faculty at the University of North Carolina, where he also received his Ph.D. in strategic management.  Prior to that, he held senior management positions in the private, non profit, and development sectors on three continents.  


University of Michigan Ross School of Business
The William Davidson Institute

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